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1 hard-sell advertising
реклама, откровенно навязывающая свой товар потребителюАнгло-русский словарь промышленной и научной лексики > hard-sell advertising
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2 soft-sell advertising
Англо-русский словарь промышленной и научной лексики > soft-sell advertising
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3 реклама в духе жёсткой продажи
Advertising: hard-sell advertisingУниверсальный русско-английский словарь > реклама в духе жёсткой продажи
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4 навязчивая реклама
1) General subject: hard sell, hucksterism2) Diplomatic term: persuasive advertising3) Cinema: hard-sell advertising, high-pressure advertising, hype5) Advertising: borax advertising (обычно бросовых товаров), obtrusive advertising, plugУниверсальный русско-английский словарь > навязчивая реклама
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5 назойливая реклама
1) General subject: intrusive advertising2) Economy: loud publicity3) Polygraphy: plug4) Advertising: ballyhoo, borax advertising, hard-sell advertising, obtrusive advertisingУниверсальный русско-английский словарь > назойливая реклама
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6 кампания на принципах жёсткой продажи
Advertising: hard-sell campaignУниверсальный русско-английский словарь > кампания на принципах жёсткой продажи
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7 кампания по навязыванию
Advertising: hard-sell campaign (товара)Универсальный русско-английский словарь > кампания по навязыванию
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8 подход в духе жёсткой продажи
Advertising: hard-sell approachУниверсальный русско-английский словарь > подход в духе жёсткой продажи
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9 ролик в духе жёсткой продажи
Advertising: hard-sell commercialУниверсальный русско-английский словарь > ролик в духе жёсткой продажи
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10 рынок жёсткой продажи
Универсальный русско-английский словарь > рынок жёсткой продажи
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11 убойный ролик
Advertising: hard-sell commercial -
12 навязывание
1) General subject: hard sell (товара потребителю), imposing, imposition, imposure, steamroller, intrusion3) Bookish: obtrusion4) Advertising: hard selling, hard-sell approach, high-pressure selling5) Aviation medicine: compulsion6) Marketology: (товара, информации) touting -
13 броская реклама
1) General subject: hard sell2) Cinema: catchphrase3) Jargon: razzle-dazzle4) Advertising: catchline, eye-catching advertising, teaser -
14 неходовые товары
1) General subject: unmarketable goods3) Advertising: goods that are hard to sell, sluggish lines4) Business: slow-selling lines
См. также в других словарях:
Hard Sell — Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short term, rather than evaluate his or her options and potentially decide to wait on the… … Investment dictionary
hard sell — hard′ sell′ n. bus a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell). • Etymology: 1950–55, amer … From formal English to slang
hard sell — ► NOUN ▪ a policy or technique of aggressive selling or advertising … English terms dictionary
hard sell — noun forceful and insistent advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : aggressive high pressure selling or salesmanship often used with the everyone had keyed himself up to the hard sell Business Week compare soft sell * * * … Useful english dictionary
Hard sell — In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, in opposition to a soft sell.Theorists have examined the value of repetition for hard sell versus soft sell messages to… … Wikipedia
hard sell — a method of advertising or selling that is direct, forceful, and insistent; high pressure salesmanship (opposed to soft sell). [1950 55, Amer.] * * * … Universalium
hard sell — /had ˈsɛl / (say hahd sel) noun a method of advertising or selling which is direct, forceful, and insistent; high pressure salesmanship. See soft sell …
hard sell — noun a policy or technique of aggressive selling or advertising … English new terms dictionary
advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… … New thesaurus
sell — ▪ I. sell sell 1 [sel] verb sold PTandPP [səʊld ǁ soʊld] 1. [intransitive, transitive] COMMERCE to give someone property, assets, goods, services etc in return for money: • Chrysler plans to raise c … Financial and business terms
advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… … English dictionary for students